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SOS Rhino : In the News: Press Releases : October 31, 2006
  THE MALAYSIAN RAINFOREST CHALLENGE PARTNERS WITH SOS RHINO AND DDBPR TO SAVE THE SUMATRAN RHINO
  ANNOUNCEMENT RELEASE
For immediate release

THE MALAYSIAN RAINFOREST CHALLENGE PARTNERS WITH SOS RHINO AND DDBPR TO SAVE THE SUMATRAN RHINO

The renowned 4x4 international event will donate proceeds from its event for the conservation of the rare and elusive Sumatran Rhino

KUALA LUMPUR | SOS Rhino, an NGO based in Sabah received RM10,000 from Future Oracle, the organizer of the Malaysian Rainforest Challenge to signify a partnership aimed at raising funds for the conservation of Malaysia?fs own rhino species, the Sumatran Rhino. Also part of the partnership is DDBPR, Malaysia?fs first full-service Public Relation consultancy established in 1996, which has come on board to help raise the level of awareness and public empathy towards this almost extinct species.

The partnership entails a three-fold agreement where SOS Rhino has been named the recipient of part of the sponsorship funds generated through Malaysian Rainforest Challenge 2007. DDB PR will undertake all public relations and fundraising for this event to garner support and awareness from the public and corporate sector.

The Malaysian Rainforest Challenge, founded by Luis J.A Wee, is the biggest internationally represented 4x4 adventure challenge with participants and media from more than 30 countries each year. This event has spring-boarded Malaysia as a leading 4x4 adventure challenge hotspot and this year will be the 10th edition. Having enjoyed immense success in all its events since its inception, the organiser of the Malaysian Rainforest Challenge felt it was time to give back to a cause that?fs close to his heart.

"We have been very fortunate to have enjoyed the wonderful natural landscape in Malaysia, and having been so close to nature during our many expeditions over the years, we have come to love, respect and value the rich but fragile environment that Malaysia is gifted with. Having read about the plight of Malaysia?fs very own rhino species that is fast approaching extinction, we wanted to be part of this cause and make a change", said Luis Wee, founder and organizer of the Malaysian Rainforest Challenge.

"This contribution to SOS Rhino is a first step, and we hope to raise more funds through sponsorship for this event to give much more. SOS Rhino, although small, is very dedicated and has been actively trying to raise awareness of the Sumatran Rhino among the indigenous people of Sabah. We hope to be able to contribute in a bigger way to help them make the difference that the rhino needs to survive", continued Wee.

With as few as 300 of this species left in the wild and only 2 in captivity in Malaysia, the Bornean sub-species of the Sumatran rhinoceros (Dicerorhinus sumatrensis harrissoni) is one of the most endangered rhinos, mainly due to habitat loss, logging and poaching. Saving this almost extinct species needs the immediate and concerted effort from all parties.

"We are indeed very glad that responsible corporate bodies have come forward to join us in championing this cause. This affiliation with the Malaysian Rainforest Challenge and DDBPR comes at an important juncture in our project, as donations and sponsorships would go towards the conservation and education campaign in Sabah," said Dr. Nan Schaffer, President of SOS Rhino.

SOS Rhino has been active in conservation works in Sabah for 8 years. SOS Rhino's Rhino Protection Units together with the Sabah Wildlife Department patrol the forest preserves of Borneo looking for the elusive creature. With their 20 years of experience in supporting and creating numerous rhino conservation programs across the world, they have over the years built a successful SOS Rhino Borneo project in Sabah.

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For further information, please contact Andora Fredericks (andora@ddbpr.com.my) or Julia Blundell (julia.blundell@ddbpr.com.my) at 03-7880 5593 or fax to 03-7880 5601